STRATEGY
Understand the past. Execute on the now. Drive towards the future.
We are not doing our job if we aren't doing all of this at every juncture. They key to any strategy, above all, is to understand your business and its operations. Whether the task at hand is designing and developing a website, implementing an analytics practice or optimizing your demand generation process, your business is the key to the mold.
DESIGN
Design for the user. Design for the developer. Design for the business.
The way we see it, design is a big word; it is more than visual language. It is the foundation for a user's experience; it is the blueprint of a technical solution, it is the manifestation of your digital brand. Transparency is critical to success in partnership, and we believe that specificity in design is the most articulate and thorough communication we can provide. We illustrate the details of of the product, what systems and data it relies on, how it will look and what we intend for it to accomplish. We are not the types of consultants that generate expensive stationary, but we will never skip putting the pen to paper before we execute.
DEVELOPMENT
Our Consultants think like Developers. Our Developers think like Consultants.
All to often, you have a team of consultants that come in and define a strategy, deliver a plan and take a bow. Then it is on to the developers to translate this plan into something technically possible. This is where the road splits, and the plans become diluted and expensive. Our team leads straddle the lines and provide expertise and empathy across the entire project life. Our development is still the best of the best; we are constantly hammering to build on the newest and best technologies using the latest and greatest code base and architecture.
DELIVERY
Consultants that deliver. Say what?
That's right, we are the rare species of accountable thinkers and executers. We leave our black turtle necks and thick reading glasses at home (unless of course it's cold and we cannot see). Our consultants are project managers, experience experts, and technical gurus. We are forever nerds trolling the internet for the latest and greatest in business and technology. We hire subject matter experts who humble us. It is our job to deliver at the end of the day, so we are constantly weighting the effort to the value and laying the most thoughtful and achievable plans. Quality is our virtue, and nothing goes out the door until we have tested it, our designer have approved it, our QA teams have run it on every OS since 1998.